‍ ‍Privacy Policy

Last Updated: 27 May 2026

1. Introduction

Welcome to Field & Fire Bushcraft. We respect your privacy and are committed to

protecting your personal data. This privacy policy will inform you about how we look

after your personal data when you visit our website, use our booking services

through Acuity Scheduling, and tell you about your privacy rights and how the law

protects you.

2. The Data We Collect About You

Personal data means any information about an individual from which that person can

be identified. We may collect, use, store, and transfer different kinds of personal data

about you which we have grouped together as follows:

● Identity Data: Includes first name, last name, and date of birth (where required

for age-restricted activities).

● Contact Data: Includes billing address, email address, and telephone

numbers.

● Booking and Transaction Data: Includes details about services or classes you

have booked, and payments made to us. (Note: We do not store financial card

data; all transactions are handled securely via third-party processors).

● Technical Data: Includes internet protocol (IP) address, your login data,

browser type and version, time zone setting and location, and browser plug-in

types and versions.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we

will use your personal data in the following circumstances:

● To process your booking: To fulfill the contract we are entering into or have

entered into with you (e.g., booking your Bushcraft Experience).

● To send important updates: To contact you with critical safety, weather, or

location updates prior to your session.

● To ensure safety: To manage medical information or emergency contact

details provided during checkout for your physical safety during activities.

● Where it is necessary for our legitimate interests: For running our business,

keeping our site secure, and updating our services.

4. How Long We Keep Your Data

We will only retain your personal data for as long as reasonably necessary to fulfill

the purposes we collected it for, including for the purposes of satisfying any legal,

regulatory, tax, accounting, or reporting requirements.

5. Data Sharing and Third Parties

We do not sell your personal data to any third parties. To provide our services, we

share your data with trusted partners who help us run our business:

● Squarespace & Acuity Scheduling: Our website platform and online calendar

tool where you input your booking details.

● Payment Gateways: Third-party encrypted processors (such as Stripe or

PayPal, Barclays) used to collect your fees safely.

6. Data Security

We have put in place appropriate security measures to prevent your personal data

from being accidentally lost, used, or accessed in an unauthorized way, altered, or

disclosed. In addition, we limit access to your personal data to those employees or

instructors who have a business need to know.

7. Your Legal Rights

Under UK data protection laws, you have specific rights regarding your personal

data. These include the right to:

● Request access to your personal data.

● Request correction of the personal data that we hold about you.

● Request erasure of your personal data ("the right to be forgotten").

● Object to processing or request restriction of processing of your personal

data.

● Request the transfer of your personal data to you or to a third party.

If you wish to exercise any of these rights, please contact us at the details below.

8. Contact Details

● Full Name of Legal Entity: Field & Fire Bushcraft

● Email Address: enquiries@fieldandfirebushcraft.co.uk